Randall Whitted
UX Writer and Visibility Pro
What is UX Writing and Online Visibility? Good question!
Here's what I do
UX Writing
Micro-transactions, user experiences, transitional messaging, alerts, and so much more.
Visibility & SEO
Be found online through Google best practices, solid content development, and over ten years of experience.
Professional website content and construction using WordPress with search-friendly mobile-first design.
Play Guitar
Ever known a writer that doesn't play guitar? I haven't. We've got a reputation to live up to.
Designers are awesome, there's no doubt.
But writing has a solid place in both UX (user experience) and online visibility. In fact, it's critical to both. What good is a great looking website that frustrates a visitor - or can't even be found in the first place? How counter-productive is it to earn a customer, then make interactions with you so difficult that they leave?
Gimme some strategerie-ness.
It all starts with strategy. And that's where I excel. If I were just a great writer (aw, shucks), I'd be writing novels. If I were just a strategic thinker (props to big-picture people) I wouldn't be writing. Thankfully, I'm both. That means I can add huge value and insight to the number crunching, idea generating, and problem solving. And when it's time to make it short, sweet, and effective - that's my bag, baby.
Featured Work
Paperless Billing
How I saved $6 million per year
Card Controls
Ground-up new capability
Hi, I'm Randall. I've worked with designers and developers my entire career creating great experiences on websites, mobile apps, and tablets. We get along like PB & J with potato chips inside.
Some career highlights include:
Developing the Nationwide Mobile App used by tens of thousands of customers
Saving my employer over $6 million per year by refining and simplifying messaging in a single, brief interaction
Improving the user experience of a complex website used by over 40 million customers per month
Growing several clients' small businesses into successful companies
Read the Knowledge Blog. Like most blogs there's not much there yet, but hey. It's a start.