Randall Whitted

UX Writer and Visibility Pro

What is UX Writing and Online Visibility? Good question!

Here's what I do

UX Writing

Micro-transactions, user experiences, transitional messaging, alerts, and so much more.

Visibility & SEO

Be found online through Google best practices, solid content development, and over ten years of experience.

Professional website content and construction using WordPress with search-friendly mobile-first design.

Play Guitar

Ever known a writer that doesn't play guitar? I haven't. We've got a reputation to live up to.

Designers are awesome, there's no doubt.

But writing has a solid place in both UX (user experience) and online visibility. In fact, it's critical to both. What good is a great looking website that frustrates a visitor - or can't even be found in the first place? How counter-productive is it to earn a customer, then make interactions with you so difficult that they leave?

Gimme some strategerie-ness.

It all starts with strategy. And that's where I excel. If I were just a great writer (aw, shucks), I'd be writing novels. If I were just a strategic thinker (props to big-picture people) I wouldn't be writing. Thankfully, I'm both. That means I can add huge value and insight to the number crunching, idea generating, and problem solving. And when it's time to make it short, sweet, and effective - that's my bag, baby.

Featured Work

Paperless Billing

How I saved $6 million per year

Card Controls

Ground-up new capability

Hi, I'm Randall. I've worked with designers and developers my entire career creating great experiences on websites, mobile apps, and tablets. We get along like PB & J with potato chips inside.

Some career highlights include:

  • Developing the Nationwide Mobile App used by tens of thousands of customers

  • Saving my employer over $6 million per year by refining and simplifying messaging in a single, brief interaction

  • Improving the user experience of a complex website used by over 40 million customers per month

  • Growing several clients' small businesses into successful companies

Read the Knowledge Blog. Like most blogs there's not much there yet, but hey. It's a start.